When you advertise, you expect to get results. A properly crafted jingle, created specifically for your business, will dramatically improve the results of your advertising by selling your now buyer:
Jay Conrad Levinson, Guerrilla Marketing, reports that using
the right music in your advertising increases commercial impact
A musical image works as a mnemonic device, making it easy for consumers to remember your business. That's important because most buyers are future buyers:
Bob Phipps, The Retail Doctor, says jingles work because they
are memorable. How did you learn the ABC's when you were a kid?
Your jingle will position you first in consumers' long-term memory. Being first is critical to your bottom line because:
Ries and Trout, Positioning: The Battle For Your Mind, say, "History
shows that the first brand into the brain, on the average, gets twice the
long-term market share of the No. 2 brand, and twice again as much
as the No. 3 brand. And the relationships are not easily changed."
The average American receives as many as 5,000+ advertising messages every day. Your jingle will break through the advertising clutter:
Roy Williams, The Wizard of Ads, says jingles are the nitroglycerin
To learn more about how and why a jingle improves advertising results, click HERE. To hear a few examples of my work, click HERE, HERE, HERE click and HERE. To see a list of jingles I've produced in the Columbia, Missouri area, click HERE.
Beat the big boxes and category killers at the cash register!
Call me at 573-808-2349, or email firstname.lastname@example.org for all the details.
The top 10 jingles of the 20th Century, according to Ad Age, are:
10. A little dab'll do ya (Brylcreem)
9. It's the Real Thing (Coca-Cola)
8. Winston tastes good like a cigarette should (Winston)
7. Double your pleasure, double your fun (Wrigley's Doublement Gum)
6. I wish I was an Oscar Meyer Weiner (Oscar Meyer)
5. See the USA in your Chevrolet (GM)
4. M'm M'm good (Campbell's)
3. Pepsi Cola Hits the Spot (Pepsi Cola)
2. Be all that you can be (U.S. Army)
1. You deserve a break today (McDonald's)