To get your fair and unfair share of business you must be thought of first when consumers are ready to buy what you sell.

                           “History shows that the first brand into the brain, on the average,
                            gets twice the long term market share of the number two brand
                            and twice again as much as the number three brand.  And the
                            relationships are not easily changed.”
                                     Positioning, the Battle for Your Mind, Reis and Trout

To beat the big boxes and category killers, differentiate your business by communicating a consumer-desired benefit beyond low price. A musical image will help you do that.





ABOUT US

We have three decades of experience creating jingles for small business owners. Our unique approach, coupled with our experience, means we will create a one-of-a-kind, custom musical image campaign for you.

Our production network has grown to include facilities in Philly, New Jersey, Memphis, Vegas and Nashville. We import national quality talent into our studios. Our multiple studio locations, deliberately selected to provide us access to a huge talent pool, means we can create any sound you desire. We guarantee we will create a unique, memorable song for your business. You won’t hear your song being sung for someone else 50 miles down the road!

Hear examples of our jingles on the Hear Jingle Samples page

A well-conceived 'hook line', sung in your jingle, will communicate the consumer-desired benefit only you can provide, or claim to provide, to your marketplace. For more information about creating an effective campaign theme please visit Your Phrase that Pays.

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WHY YOU NEED A MUSICAL IMAGE

Most consumers are not in the market to buy your product or service today. This is why, three days after exposure, nearly 90% of all price-and-item advertising has been
forgotten. 

One of your marketing goals should be to implant your differentiation, presented as your phrase that pays, into the long-term memory of future buyers.

When you regularly use your song in your broadcast advertising you’ll be repeating your campaign theme. Very soon, consumers will be singing your song!

Examples of memorable campaign themes include: Plop, plop, fizz, fizz, oh what a relief it is for Alka Seltzer and I'd rather be an Oscar Meyer wiener for Oscar Mayer. If you hear either one only a few times, they're implanted into your long-term memory forever!

                   “The evidence we offer here is that customers can quickly name a      
                     brand or store when asked what first comes-to-mind for specific bits of
                     information; and that these top-of-mind responses are
                     associated strongly with customers’ primary brand/store choices.”
                     Journal of Advertising Research, Nov-Dec ’92, Finding out why customers 
                     shop your store and buy your brand, Woodside and Trappey        

BRAND IMAGE IS CRITICAL      

Everything connected with your business communicates your brand image to your marketplace. We will help you determine what you want people to believe about your business and we will help you communicate your message to your marketplace with maximum effectiveness.

                   Brand Image is “the perceptions and beliefs held by consumers, as
                   reflected in the associations held in consumer memory.”
                              A Framework for Marketing Management, Kotler, Philip & Keller

Teachers have long known that music opens the mind to learning. How did you learn the ABC's when you were a kid? Your musical image will level the playing field and help you compete with and beat the Big Boxes and Category Killers. 

EACH OF YOUR ADS MUST ACCOMPLISH TWO OBJECTIVES

1. You want to motivate 'now buyers' to shop your store first by including call-to-
action copy in every commercial.

Your musical image provides room for you to include a selling message and/or call-to-action to motivate the 'now buyer'.

2. You want to implant your phrase that pays campaign theme into the long-term memory of 'future buyers'.
 
If you already have a campaign theme we’ll create supporting lyrics and write the music to most effectively communicate your message.

If you don't have a campaign theme we’ll help you develop one. Your musical image will work as a mnemonic device that quickly implants your phrase that pays into first position in the long-term memory of consumers.

For details on how to create your perfect theme line please visit Your Phrase that Pays.


BREAK THROUGH THE COMMERCIAL CLUTTER

            “The content of an advertisement cannot be hammered like a nail into
              a person’s head.  He or she can only too easily avoid this unpleasant
              process by screening out the advertisement by not noticing it.  If an
              advertisement is to communicate effectively, the receiver must at least
              half want it to, and be prepared to take a step toward the sender.” 
                                           What’s In a Name, John Philip Jones  

Music creates physical and emotional involvement.  The average American is exposed to as many as 3,000 commercial messages daily. If you want your ad to stand out, you must say something important to your target market, and you must say it in a way that commands their attention. We'll create a musical image campaign that will have your marketplace tapping their foot as they sing your song.  Studies indicate that the right music increases the effectiveness of your advertising by as much as 30%. 

            85% of all national advertisers use a jingle in their broadcast advertising.

Order your musical image here.          

Contact Mark